In addition to supporting new green industries, individuals can help combat climate change by influencing the companies where they work and voting for elected officials who will prioritize climate policies, Gates said. Companies and investors can also help reduce the green premium by spending on climate friendly alternatives, investing in innovation and advocating governments.īut so too can individuals make a difference in the development of markets for new, cleaner product options.
Governments can help reduce the green premium by implementing policies that reduce the price of the climate conscious option and make the conventional variety more expensive, Gates said in a 2020 blog post about green premiums. It's the difference in price between a conventional product and the climate-friendly alternative. The idea of a "green premium" is one that Gates has discussed often. By buying these products you drive scaling up which will lead to lower prices so 'green premiums' are reduced," Gates said on Reddit. "As green products come out like electric cars or synthetic meat or heat pumps for home heating/cooling they will cost a bit extra. But if enough people buy those products, it will drive demand, leading to larger scale and pushing down the price of those climate conscious options, he said.
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